Did Lady Gaga Kill Lou Reed?

Posted on by Henricus Institor
Lou Reed's death

The death of Lou Reed has led many to question the role of the avant-garde in contemporary music.

It may be one of the greatest artistic conspiracies of our time: an intractable rock and roll legend pitted against a pop star sensation whose cultural cachet, and grasp of reality, is suddenly collapsing. At stake: the future of America’s creative class, where words like “sincerity” and “rebellion” and “profitability” are so perilous, they’ve been known to cause melees and even murder.

Yet the feud between these two musical icons did not begin under such an ominous cloud. There were high hopes and the glimmer of a truly profound collaboration. It could have been an unique opportunity to marry cultural authenticity and commercial success, to do for music what Andy Warhol had done for pop art. Unfortunately, the events that followed took a much darker turn.

It was the fall of 2012 and, more than anything, Lady Gaga wanted Lou Reed’s blessing. The musician was working on a follow-up to her critically acclaimed, Born This Way. For this project, Gaga wanted a new direction. She had already proven that she could be outlandish and political, but the novelty of her performances was beginning to wear thin. Some reviewers even accused her of being overly theatrical, while lacking deeper substance.

As one of the most uncompromising musical geniuses of his generation, Lou Reed had inspired Gaga with a greater ambition. She wanted to be nothing less than a postmodern creative phenomenon, just as Andy Warhol or The Velvet Underground had been 40 years earlier. Her new work, which came to be named Artpop, was going to be an avant-garde masterpiece. It would prove to critics just how serious Gaga was about her art and about her outsider status. And it just might cement her position as the intellectual heir to Warhol.

To achieve this goal, Lady Gaga’s circle reached out to all the right people. They hired the leader of the Post-Pop art movement, Jeff Koons, to contribute to Artpop’s cover. Performance artist Marina Abramović was enlisted to adapt Gaga’s stage presence. Abramović had pioneered conceptual art in the 1970s and hoped to bring a mature and meditative quality to the singer’s rambunctious performances.

Finally, Lou Reed was a vital piece of this puzzle. Artpop was going to be an homage to his work with the Velvet Underground. Gaga’s manager Troy Carter contacted a mutual friend who made the introductions. At first Reed was reluctant, but when Gaga’s record company offered a $1.2 million consultancy fee, the infamously gruff and inscrutable rocker grew receptive to the idea.

From Venus in Furs to Venus

Many of the tracks on Artpop correlate directly with the greatest hits of The Velvet Underground. Gaga’s Dope, for instance, was meant to be the new millennium’s version of Reed’s Heroin. Walk on the Wild Side was re-envisioned as G.U.Y. Yet where the Velvet’s song was a gender-bending exploration of the cultural fringe, Gaga’s piece uses wordplay to mock the same concept: “I wanna be the girl under you (oh yeah) I wanna be your G.U.Y. (yeah).” The slow and sensual Femme Fatale, about socialite and fashion icon Edie Sedgwick, became the fast-paced and lyrically vapid Donatella, about the Versace designer and cosmetic surgery addict.

In one of the strangest adaptations, I’ll Be Your Mirror with Nico’s slender vocals became the post-feminist anthem, MANiCURE. While both use a woman’s intimate moments as their starting point, they veer off in wildly conflicting directions. Artpop’s most commercially successful track, Applause, has a casual relationship to Reed’s I’m Waiting for the Man. However, Gaga’s opening verse of “I stand here waiting for you to bang the gong” is about an expectation of fame, rather than the anticipation of a packet of heroin. This difference is telling, for Applause reveals a guileful self-consciousness that Lou Reed would be loath to express.

Early tracks were cut and sent to Reed in November of 2012. According to current and former members of Gaga’s inner circle, she was expecting support from the aging rocker. Instead, he responded with a month of deafening silence. When Reed finally chose to communicate, it was directly with Troy Carter. His message was succinct: “I have no interest in any further involvement.”

Gaga's obsession

Reed’s art had an authenticity and rebelliousness that Lady Gaga has been unable to achieve, despite her vast production team and their million-dollar efforts.

Gaga’s Persistence, Reed’s Nausea 

Reed’s displeasure with Artpop was initially kept secret from Lady Gaga. Producers feared that it might derail her creative process. At this point, Interscope Records had already invested tens of millions of dollars into the endeavor and executives there were profoundly worried that the erratic singer might not deliver.

In the first few months of 2013, the dynamic between Gaga and Reed became a full-blown crisis. Reed had privately expressed disdain for the tracks he had heard and word eventually found its way back to Lady Gaga’s entourage. Late one night in March, Gaga phoned Reed’s Southampton residence directly and surprisingly, he answered the phone. While the specifics of that conversation are not known, it is rumored to have been filled with accusations of plagiarism and a great deal of invective.

Not quite dissuaded, Gaga returned to the studio and put the finishing touches on what was meant to be Artpop’s centerpiece, Venus. This love ballad was a strange meditation on The Velvet Underground’s Venus in Furs, which itself was inspired by a groundbreaking work of fiction by Leopold von Sacher-Masoch (whose name we derive the word masochism from).

When Venus was delivered as a sort of peace offering, Lou Reed was outraged. Among friends, he openly expressed his conviction that Lady Gaga was incapable of grasping what made The Velvet Underground so transgressive. In conversations with manager Troy Carter and later with Lucian Grainge, the CEO of Universal Music (parent company of Interscope), he made it known that he would publicly denounce Artpop and would also pursue legal action if the album was released with songs like Venus and Dope intact. In nearly every discussion, the word he used to describe Gaga’s work was, “nauseating.”

Gaga's bizarre antics

Gaga tried to cast herself as the heir to Andy Warhol’s creative genius.

A Private Obsession

For a celebrity of Lady Gaga’s stature, this was a bitter day of reckoning. Her public feuds with Katy Perry and Adele had already caused fans to abandon her. She felt wounded that her peers had so little respect for her efforts. The critics were harsher, some even declaring that Gaga’s moment had passed and that she should take time off from performing. Over time, the star became withdrawn and paranoid, believing Reed had created a firestorm that just might obliterate her career.

One former friend says that Lady Gaga became fixated on Reed’s insult, repeating the word “nauseating” to herself again and again. Reed’s public declarations that Kanye West was the true musical revolutionary of his generation further undermined Gaga’s psyche. According to one former studio employee, this is when the pop singer’s behavior turned vengeful. It was alarming enough that music executives at Universal became concerned.

In May, a summit was held in a private suite at the Peninsula Hotel in New York City. Gaga, Troy Carter and Jimmy Iovine, the head of Interscope, were all present. Iovine had heard rumors that Lou Reed would be entering the Cleveland Clinic for a liver transplant and that offered them a unique opportunity. Collectively, the three agreed that the time had finally come to “terminate with prejudice” the Reed situation.

Polonium and the All Seeing Eye for Profit

The music industry has always been haunted by its shady characters. The mafia has held the industry in a stranglehold for decades, but for this particular mission Iovine wanted to reach beyond his familial connections. Far behind the scenes of the entertainment business there is an echelon of oligarchs that the public rarely hears about it. Euphemistically, this organization is known as the Illuminati. While many believe the group is a myth, the strange abundance of symbols employed by top entertainers and their subsequent public denials suggest otherwise. Indeed, there are undoubtedly levels of monopolistic coordination and control that exist in the music industry that are far from common view.

The Rock & Roll Hall of Fame's Illuminati pyramid in Cleveland.

The Rock & Roll Hall of Fame in Cleveland is reputed to have Illuminati connections.

Coincidentally enough, the hospital where Reed was admitted is located in the hometown of the Rock & Roll Hall of Fame, founded by two noted Illuminati leaders — Atlantic Records head Ahmet Ertegun and Rolling Stone publisher Jann Wenner — and designed with heavily occultic symbolism by the same architect who built the pyramid at the Louvre in Paris. It is believed that this group’s involvement, at the prodding of Universal CEO Grainge, was vital to the arrangements that followed.

It was there at the Cleveland Clinic that an unknown individual proceeded with the “termination with prejudice” plan using polonium. Polonium is a deadly radioactive element that has been linked to the murder of such figures as Yasser Arafat and Alexander Litvinenko, a critic of Russian leader Vladimir Putin. It is a favorite poison of assassins due to the fact that it is nearly impossible to stop once introduced to the human blood stream. Because it may take weeks or even months to kill, it can be very difficult to trace back to its point of contact. Specifically, polonium causes liver failure, which is precisely how Lou Reed died.

By most estimates, polonium was likely injected in Reed’s IV drip as he was recuperating from surgery at the clinic in May. There is a brief police report from Cleveland’s 323rd precinct recording suspicion of breaking and entering at the hospital on the same day. Some medical garb was stolen and a computer security system was tampered with, however since nothing was found stolen or disturbed, there was no follow up by investigators.

Doctors noted at the time that Lou Reed was sure to make a full recovery. The rocker himself announced that his surgery had been “a triumph of modern medicine, physics and chemistry” and that he was now, “bigger and stronger than ever.”

Death and Rebirth

Within a month of his stay in Cleveland, however, Reed’s health began to mysteriously deteriorate. By August, the rocker’s touring scheduled had to be scaled back dramatically and in September, he cancelled numerous events. By October, the damage the polonium was causing to Reed’s internal organs had become apparent. He made no further public appearances. It is not known if the rock legend was aware in his final days that he had been poisoned. But it would have made little difference at this point.

Lou Reed died shortly thereafter, on October 27, 2013 at his home in Southampton, New York.

(Some have suggested that Reed’s wife, Laurie Anderson, is now fully informed about the murder but has been blackmailed into silence by Jann Wenner. Wenner has claimed to possess a videotape showing an elder Reed engaging in intimate acts with a 24-year old Abercrombie & Fitch model, thus confirming the longstanding rumors of Lou Reed’s homosexuality.)

Gaga's bizarre performances

Desperate for credibility, yet a commercial powerhouse: What will Gaga do next?

The news of Lou Reed’s death had an immediate effect on Lady Gaga and her organization. An ambitious Warholian performance was immediately scheduled for the next night, on the British talent show, The X Factor. Gaga introduced Venus, her homage to the Velvet’s Venus in Furs. It was a brazen attempt to lay claim to Reed’s legacy. Gaga also pushed up the release date of her album Artpop by weeks, to offset the coming flood of Reed obituaries and the predictable handwringing over the current state of the avant-garde in music today.

The cunning of these machinations was too much for the pop singer’s manager, Troy Carter. Insiders say he worried that he had unwittingly unleashed Gaga’s inner monster. They parted ways immediately after Artpop’s November 6th drop and Carter has refused to comment on the scandal ever since. It is rumored that Interscope offered him a sizable fee for his silence on the Reed matter.

For Lady Gaga, these are strange times. Critics were roundly unimpressed by Artpop, but the album has occupied a steady position on the Billboard Top Ten. Applause is a major hit and Gaga herself continues to cause commentary and public outrage with her performances. Lou Reed’s fame may glow a bit brighter with his passing, but it is Gaga who is reaping new levels of celebrity and success every day. She may not have become the creative phenomenon she had hoped for, but the financial power now within her grasp is unparalleled. 

Despite all this, the pop star’s taste for blood has only grown. From the murder of her teenage rival in 2008 to Lou Reed’s death in 2013, Lady Gaga has exhibited a deadly ambition that may ultimately win her a place in the history books.


About This Journalist

Henricus Institor is the “nom de plume” of a former Internet hacktivist and high ranking member of the atheist radical elite. Yet even there, amongst the most dangerous liberals in the world, he could not hide from God’s Calling. He was reborn in the Blood of Christ in 2011 and today “Henricus Institor” serves as HardDawn.com’s foremost expert on secret left wing agendas and global power conspiracies.



    • Stephenson_Billings

      If you freaks would stop screaming so much, maybe the rest of us would stop paying attention, okay?

    • Roan Again

      you sound so ridiculous right now…. grow up….

    • Jacob Barlev

      it is you who does not understand…….there is noone today NOONE who comes close to Lou Reed…he was a warrior until the day he died…authentic and brutally honest from the day he picked up a guitar……..he could not be bought …….Gaga is Gaga and that is fine….but it is funny to anyone who knew Lou, that she thought he maybe the rock n’ roll version of Tony Bennett…as she has learned, he was not….

    • Lou Reed

      Lady Gaga is a soulless, tuneless, lightweight piece of smegma who is a pure insult to the concept of music…so fuck you…o.k?

    • Jannaina


  • Kaylee-Aurora

    Lady Gaga is trashy and now she’s tired. She tries way too hard and her music just doesn’t make you happy. She’s a freak and the freaks love that but for the rest of America, we need real music with a solid moral message not this sex propaganda. She is a hard liberal too so thats important to know before you partonize her.

    • Gus Mueller

      I would like to make the sexy time with her!

      • consti

        Great body but a total whore.

      • apeman2502

        Get your shots first.

      • LindylouGolightly

        Don’t say we didn’t warn you.

    • Jeordee

      She has a decent voice, I’d like to see her turn to Country. Change her name to Lady Galveston and I think she would be happier. She always looks sad to me.

    • LindylouGolightly

      All right-thinking Americans are grateful to you for your pithy overview and can sleep easily in their beds in the knowledge that they are fully informed and won’t have to make any difficult decisions next time they are shopping for musical recordings,

  • celeste college of life

    Gaga tries to hard to be avant garde. She’s a sellout and a lousy singer of syrupy love songs.

  • Derby Mack

    Outstanding, Henry!

    • MorallyCapableScotsman

      ah there you are……Mr Derby Mack the ignorant fuck. ever been to Scotland have you? get back on your forum and join the debate over your fucking crap illiterate argument about scottish independence. We don’t bneed America’s backing to do SHIT! we fucking made your country what it is. have some respect you fucking old clown.

      • Illuminati killer

        Awesome. I just found mr. Derby’s website. It seems you are correct. Thanks for this information on this person. I

      • Jeordee

        For me this just emphasises what Derby has written, this has no doubt been written in a drug fuelled state.

        Can America really afford to wait much longer before doing something?

    • MorallyCapableScotsman

      You do realise your website page is called Hard-on don’t you? and it features a picture of a topless man with light shining from his penis? and your NOT gay? not that ANYTHING is wrong with being gay. just come out of the closet Derby.

      • Stephenson_Billings

        Stop being such a pervert, okay? We work hard and don’t need people like you insulting our institutuion.

        • Stephenson_Billings

          And it’s: “Hard DAWN, Because Morning in America Won’t Be Easy.” It takes off from Ronald Reagan’s famous phrase, “It’s morning in America!”

          Watch this: http://www.youtube.com/watch?v=EU-IBF8nwSY

          • MorallyCapableScotsman

            Okay great! I understand your intention now……but the fact is it’s said: Hard-On and it features a topless boy with a shining light protruding from his manhood. Your institution is a radical right wing fear mongering joke…and YOUR SIR have no sense of humour (not that right wing nuts usually do).

          • Cope101

            ^^This coming from someone who couldn’t spot a satire site if it slapped him in the face..

    • MorallyCapableScotsman

      cat got your tongue? or maybe i should say “dog”…i doubt a pussy has ever been near your mouth.

  • Mad Jack MacMad

    Ah, human gullibility and stupidity . There’s some people you could get a barrel, fill it with flounders hand a machine gun to them and say “Please feel free to shoot my fish” and they still couldn’t. This wonderful website enables them all to gather in one place and share their very deep thoughts. Keep up the very good work,

  • this is the dumbest shit ever

    the answer is no

  • stachue

    If Gaga is stupid enough to think this will make her Queen of Pop or even Rock and Roll, she’s totally wrong. It takes good music and a solid message. Her stuff is all over the place and these days she doesn’t seem sincere. It’s all about the fame and money. The fans who supported her in the beginning are compltley forgotten.

  • hassleme

    Freaking out that Gaga killed her friend Lina!

    Lina Morgana
    Lina Morgana

    • Jannaina

      see the truth here, it’s rubbish

      • accorn

        It’s not a hoax. Lina Morgana existed. Read the comments at the bottom of that link.
        And the Paparazzi video that Gaga released shortly after Lina’s death is creepy as hell – a taunt regarding her death and seems like a confession.

    • accorn

      Yes unfortunately after researching it i’m pretty much convinced it’s true and she got away with it. I wonder how the parents deal with it – people claim they weirdly stopped communicating but they are probably fearful themselves of the powers that be.

  • Slamd

    Great piece but I would bet that the 24 year-old Abercrombie and Fitch model is probably more like 16. Also, the Illuminati is code for Jewish power brokers, especially inside the music business, Let’s just cut to the chase here.

    • Derby Mack

      Interesting point about the Illuminati. I have always contended that they have moved beyond their core group of Jewish bankers such as the Rothschilds and into the elements of European royalty and elite power brokers in the early 20th century. Today, it’s a diversified group in which the Jews are simply a subelement. One piece of evidence supporting this interpretation is Israel itself. Were the Illuminati purely Jewish, the state of Israel would be larger, richer and safer. They simply have too many day to day problems for the nation to be the result of a successful global group such as the Illuminati. On the other hand, the consistent money machine that is our Federal Reserve, the silly bickering of Congress that distracts us from the real trillions of money being spent show the US is surely Illuminati controlled, as this is a page torn from their playbook. I would also add that Europe follows much the same spin, allowing fabulous wealth protection and indulgence while robbing a hard working middle class blind, but keeping that middle class chained to their credit card debt and working in factories to keep the system afloat. Israel on the other hand is just too dysfunction and the Arabs too successful in messing their system up for me to believe Jews are uniquely controlling the Illuminati.

      • Slamd

        Richer? Hahahahahahahahahahahahahahahahahahahaha.

  • Didyouaye!

    Doubt it :/

  • Stephenson_Billings

    There has been a great deal of evidence that suggests the Illuminati has far too much power over the music industry and as Henricus here suggests, they are probably moving in on traditional Italian mafia terrority. The use of music to send messages to people, to get them to consume and vote and do whatever else is underestimated by the general public. You are plugging whatever message you like directly into the every kid with his iPhone earphones on. That’s an incredible power to have and it would be naive of us to think the powers that be are not taking advantage of this.

    The one thing I have doubts about are all these black singers who flash Illuminati symbols. I think a lot of that is just postering, trying to get some “street creed” to look like they’re more important than they really are. Most of these people rose up through drug dealing (crack, heroin) in the projects and have little clue about the real power centers in control of this world. How ironic that they’re trying to cool, when really just being fools… and lining someone else’s pockets with millions. If anything, the amount of urban unrest in this country and the threat of violence just makes white people in the suburbs far more invested in a militarized police force and greater federal power.

    Having your own white teenagers bringing urban hip hop into the homes is a brilliant strategy to make parents subconsciously nervous about our culture wars. They hear these lyrics, they see their kids take up ghetto fashions, and privately to themselves they want to protect their family and do so by supporting whatever Obama and his cronies push down our throats.

    • Atomicflunk

      It’s not “Italian mafia” territory, no. It’s jewish terrortory. Get it right.

  • inspirerevolt

    Gaga is an evil, talentless whore for dumb teenage girls who have little else to expect from life. #bitch

    • accorn

      OK first it’s good for women to like sex so stop shaming it. Second she is not talentless .. her music is good- unfortunately I do have to agree with the evil part after researching Lina Morgana’s death.

  • apeman2502

    Compare ‘Lady Gag with Amy Winehouse’. They are the same person marketed as two different entities. Amy Winehouse lost. Fake tattoos and all. Do the Amy Winehouse is Lady Gagag ‘ search.there can be no doubt. tacky with a small ‘t’. The only act as overpaid would be Andy Warhol.

    • ShutUpBeavis

      Actually, Amy Winehouse isn’t lost. We know EXACTLY where she is.

  • Doc Lem

    I just read this and still don’t know why…

  • chiliboots

    She’s an Idiot. So are any “fans”. Billboard is manipulated. Iovine is a Hack. She has no talent.

  • xbj

    OF COURSE it wasn’t the millions of cigarettes and poison smoke-filled rooms the man spent his entire lifetime in, nor the heroin nor the hard liquor that killed his liver…. it was polonium in an illuminati conspiracy. It takes a lot of dissolution to look 100 at 70 or whatever he was. GaGa is just a pop star people who appeals to young girls and young gays; get over it. GaGa and her handlers laugh all the way to the bank at you every time they flash a sign just for you and you fall for it.

    • accorn

      Research Lina Morgana’s death and then watch the Paparazzi video that gaga released right after. You would have to be blind to not see that it was confessing & taunting about getting away with the crime. The whole video is about a girl being tricked into getting thrown off a roof, and then imagery of multiple shots of brunette girls that looked like Lina flashing in and out in different death postures. You don’t have to look for “signs” because the video is direct and obvious in its intentions and too close to what happened to Lina to be a coincidence.

  • musimann

    Sounds like a she might have a role in a new episode of Highlander………

  • Raymond Dillon

    ‘ Lady Gaga” an icon! What a laugh.

  • Atomicflunk

    The Khazars have been using polonium for a long time to silence their “enemies”.

  • Defiant

    I know Reed is a legend and all that…but this just sounds like a couple of divas spitting and clawing at each other. She’s trash…all flash and no substance; and he’s washed up enough to be bribed to work with her. Neither of them is actually relevent. So…who cares which one is whining about what?

  • Gus Mueller

    “Rumors” of Reed’s homosexuality? Credibility blown with that one sentence. And “He was reborn in the Blood of Christ” is code for “He is severely mentally retarded.”

    • Stephenson_Billings

      Here come the shills… I’ve always wondered how much Soros and crew pay you guys to be idiots on the internet? Do you get to work from home and set your own hours or is it an office environment?

    • consti

      Lou Reed was a JEW so I would seriously doubt that he was ‘reborn’.

      • answermam

        I think hes talking about the author not Reed. Reed never became a xtian.

  • Jerus

    Gaga is just a empty-minded mk ultra subject, who has not self or creativity of her own. She is a shell that is filled by her handlers to do their bidding. Another form of satanic possession.

  • americandolt

    I can’t believe the two are mentioned in the same sentence. Lou is immortal, Gaga is Gaga.

  • Tosheba

    When it comes to Lady Blah, Blah, I’d rather watch and listen to paint dry.

  • Snarfyguy

    “Walk on the Wild Side” is not a Velvet’s (sic) song; it’s a Lou Reed solo song.
    Remedial research and copy editing for you, author.

    • Stephenson_Billings


      • BearDAD

        Damn, you’re good. Maybe you should consider writing something. You know, become a writer?

  • JoBrown85

    Gaga is a talentless, attention-seeking, try-hard whore. If she’s involved in the death of Reed and an earlier rival, she’ll get her punishment eventually. The Creator sees everything, even the things that are carefully hidden…

  • DarthDante

    Well, I can’t argue with your logic here. The only question I have is when do we march on her home and drive her out with pitchforks and burning torches? I understand, also, that stoning is quite traditional in cases like this.

  • apeman2502

    The electro-shock damaged Lou Reed*s nervous system. he was an odd spectacle. Walk on the Wild Side gave suburbia a peek at ghetto creepy quiche. Way lame and should have been buried long ago. Lady Gagag is Amy Winehouse marketted as Lady Gagag. See the photographic comparisons and the fake tattoos on Amy Winehouse*s arms. She was gross and mocked the dead and suffering and Lady Gagag is no better. Entertainment for sadists

  • Michael

    I thought this site was supposed to be satire!

    For real though…posting something like this is dangerous. I applaud your courage, but be careful.

  • Doug Freundlich

    Lou Reed was a heroin addict, and Miss Germanotta is an exhibitionist. To say that they did not make music but rather noise is an insult to noise. That the triflings of such people as would be shunned in a healthy society demand our attentions in this one speaks volumes of ill for us all. Why should a sane and healthy man concern himself when a heroin addict is murdered by an exhibitionist? Meanwhile, young people cannot comprehend what it meant when Beethoven effaced the dedication of his third symphony to Napoleon because they know neither Beethoven nor Napoleon nor that a symphony is a musical form. The attention given to vulgarity in this and other articles here makes me doubt the sincerity of the stated intentions for this website.

  • Mook ~^^~

    Hey, you never know… Wouldn’t be surprised if this is fact.

  • Dr. Arthur Bacon Plimpton

    Most hardcore rock music is aimed at tweens and its obscene. You really have to wonder about these middle aged “artists” writing songs about anal sex and then selling their albums to 12 year olds. Are they simply doing it for the money or are they truly perverts?

  • Jannaina

    lol utterly bullshit, she wants to make herself look more powerful and crazy, but is really a little insect and parasite feeding of other;s talent

    and the rival—-is still alive

  • Diniz

    “Not quite dissuaded, Gaga returned to the studio and put the finishing touches on what was meant to be Artpop’s centerpiece, Venus. This love ballad was a strange meditation on The Velvet Underground’s Venus in Furs”. The only thing the songs seem to have in common is the word venus. i quite like the artpop performances of venus with inflatable flowers and the seashell bikini. Don’t tell me you are too old to enjoy this. https://www.youtube.com/watch?v=HAVA_p8cE2c